LinkedIn Ads: Generating 200+ Qualified Leads for Healthcare Startup
[PLACEHOLDER: Insert LinkedIn Campaign Manager screenshot here] Client Overview A Series A healthcare startup targeting hospital administrators and clinical decision-makers for their patient management platform. The Challenge The client had tried LinkedIn Ads before but struggled with high CPLs ($120+) and poor lead quality. Most leads were irrelevant job seekers or vendors, not decision-makers. My Approach I built a precision-targeted LinkedIn Ads strategy focused on reachin
Mar 181 min read
Meta Ads Campaign: 50% Lower CPA for SaaS Client
[PLACEHOLDER: Upload your Meta Ads Manager screenshot here] Client Overview: A B2B SaaS startup needed to scale their lead generation through paid social while maintaining profitability. The Challenge: Previous Meta campaigns had high CPAs ($85+) with low-quality leads. The funnel was leaky and targeting was too broad. My Approach: Built a full-funnel Meta Ads strategy with lookalike audiences based on existing customers, retargeting sequences for website visitors, and creati
Mar 181 min read
Case Study: 3x ROAS for E-Commerce Brand via Google Ads
[PLACEHOLDER: Upload your Google Ads campaign dashboard screenshot here] Client Overview: An emerging D2C fashion brand struggling with high CPAs and low return on Google Ads spend. The Challenge: Generic search campaigns with broad match keywords, wasted spend, and ROAS below 1.5x. My Approach: Restructured Google Ads account with high-intent keywords, Performance Max campaigns, optimized product feeds, and a multi-touch remarketing funnel. Results: ROAS increased from 1.5x
Mar 181 min read
